Why Now is the Best Time Ever to be A Real Estate Agent

SUMMARY

Even with the economy shut down, right now is the best time ever to be a real estate agent because there’s massive opportunity out there. While most agents are panicking, you can capitalize on those opportunities.

Where the opportunities are (motivated sellers)

The luxury market. Many luxury homes are selling and there’s no competition here because most agents don’t know how to break into the luxury market.

Equity homesellers/Downsizers. They’re afraid of losing equity as the housing market drops, so they’re ready to sell now.

3 keys to capitalize on opportunity right now:

1. Your self-talk. Manage your self talk, and your daily thoughts. Expect the best, prepare for the worst. So if anything happens that’s better than the worst case scenario, you’ll win.
2. Your skills. Skill is the name of the game. More realtors are competing for business. The agent who knows what to do and knows how to inspire confidence in the seller and lead them to a decision wins..
3. Your Seller Strategy. Have a strategy for finding motivated sellers, inspiring them to hire you, and selling all the listings you take. The opportunity is with sellers, not buyers. When you price a listing right, you’ll attract the right buyers.

When you sign up for any of our courses, you’ll get the mindset, skills, and strategies you need to capitalize on those opportunities right now. Learn more about them here https://yesmasters.com/courses/.

And if you sign up now, you’ll get access to a BONUS video where I break down for you where exactly the big opportunities in 2020 are.

FULL TRANSCRIPT

While most real estate agents are panicking and running for the hills, right now is the best time to be in real estate.

Hey, there. It’s Kevin Ward, the founder of YesMasters Real Estate Success Training. In this video, I am going to explain to you why right now, right now, spring 2020 is the best time ever to be in real estate. While most real estate agents are panicking and running for the hills, right now is the best time to be in real estate. Yet the decisions that you are going to make over the next two or three months are going to be life and death decisions.

Do you remember the play by Arthur Miller called The Death of a Salesman? Well, what you’re about to see is the death of a lot of salesman’s careers, a lot of real estate agents’ careers. So the decisions you’re going to make over the coming weeks and months about what you’re going to do and how you’re going to react and how you’re going to respond are going to determine the life or death of your success as a real estate agent.

Now here’s the good news, you are not helpless. In this video, I’m going to explain why now is the best time to be in real estate, where the opportunity is and what you need to do to get on top of that real estate opportunity and really cash in on the opportunity. When I was a kid, we had countless little bugs that were called roly-polies. I don’t know if you’ve ever seen that. Since I moved down here to Southern California, I’ve not seen a single roly-poly.

I remember when I was a little kid, there was these little roly-polies. They’re little bitty bugs that would crawl around on the ground and they looked like a little armored vehicle. Almost like an armadillo gray and they had little plates of armor until you touched them. And the moment you touched a roly-poly. It would immediately curl up into a ball and completely close up into a ball. I think they’re also called pill bugs. Maybe that’s what they’re called in your world, pill bugs or roly polies.

They’d just be moving along and they’re doing their own thing. I used to play with them at my grandparents’ house because they had on their front porch they had thousands of them. They’d just be moving and then you touch them and they would just immediately curl up into a ball. That my friends is what is happening to real estate agents all across the industry.

The economy has shut down. All this stuff that’s happening right down. Here’s what’s coming. With all that happening, real estate agents are curling up in their ball. You are helpless and hopeless if you are curling up in a ball going like, “I just hope this passes and I don’t know what to do.” Because I’m going to share with you what’s coming first. I’m going to share with you where the opportunity is and how to get on top of it. So here’s what’s coming.

Well, number one, this a fact, the economy in the United States is basically shutdown. There’s essential services and all that, and if you’re in a state where you’re an essential service, it’s awesome, but you and I both know that the economy in large ways is absolutely completely shut down. In the last three weeks, there’ve been over 17 million new filings for unemployment. In the last month, forbearance requests of homeowners with a mortgage on their house. Forbearance request, which means they contact the mortgage company and say, “I cannot make payment. Can you give me time?” Has gone up in one month, has gone up over 1,000%, 1,064% to be exact in one month.

Here’s what’s coming. More of that. More unemployment filings. More people getting behind on their payments or not making their payments. Just another snapshot of what’s happening, the last month between April 1st and April 10th, this month in April 1st and April 10th, there were approximately 30% of all apartment tenants in the United States. 30% who did not make their rent payment this month, 30%. That never has happened. What can you expect? More of that.

Well, what’s going to be the repercussions of that? The economy slows down. Unemployment is going to be there. People’s revenue incomes are going to drop or go away. There are going to be tons and tons of people selling their houses. And with that, there’s going to be a housing downturn as the market is going to have an increasing amount of inventory. But with that is some huge opportunity.

Now, I want to share with you where the huge opportunity is, and I’m going to talk a little bit about it here. I’m going to tell you how you can get more information on it. So the luxury market right now and equity home sellers, those are the hotspots. When I tell you right now is the best time to be in real estate, I’m just going to give you two examples of why right now is the best time ever to be in real estate. One is because the number of luxury homes that are about to start selling. It is going to be crazy.

Number two, are the downsizers and that’s people that live, a lot of them in luxury homes, certainly in nicer homes and there are people 55 years and older who are getting ready to retire. Their kids have all graduated and gone from home. They’re empty nesters. They have been living in their house for five, 10, 15, 20 years. They have equity. The last 10 years has been very kind to them with all the appreciation they’ve had. So they got lots of equity in their homes and all of a sudden they look at everything that’s happened, they’re going like, “Okay, worst case scenario, the housing market is about to go down and every $1,000 it drops, we lose $1,000 of our equity, which is $1,000 of our retirement nest egg.

They realize if the housing market drops 10%, they will lose tens of thousands and in some cases, hundreds of thousands of real equity in their homes and they are ready to sell right now. Let me give you some numbers. I’m just going to give you one snapshot of what is happening. This is the luxury market in Southern California. The luxury home market in Southern California, where homes are $4 million and more.

In 2019, $4 million homes and up. In the first 100 days of 2019 there were a total of 734 new listings came on the market of homes over $4 million. People with homes over $4 million are saying, “I’m going to sell my house.” There were 734 in the first 100 days of 2019. In the first 100 days of 2020, there have been 1,327 sellers of $4 million and more. $4 million in higher have listed their homes and put their houses on the market and said, “We’re selling our house.”

The first 100 days of 2019, the first 100 days of this year. Guys, look at this. The last 30 days of that, which is nearly a third of that time we’ve been on lockdown. You can’t show houses. You don’t want to show them. They don’t want to put them on the market. They don’t want to do anything because of the fear of the coronavirus. And yet when you look at the numbers, when you look at what’s actually happening on the market, and we noticed this, my wife and I, we were driving here where we live in Los Angeles. We were driving along a beach last weekend and we noticed all these new listings, all these signs of houses for sale in some very high income areas, very high-end areas.

We’re like, “What in the world is going on? There’s not been this much inventory in years.” All of a sudden just truckloads of luxury homes are coming on the market. My friend, most real estate agents are not prepared for that. They don’t know what to do about that and they’re not going to capitalize on that because they don’t know how to find the motivated sellers and they don’t know what to do.

What I want to share with you is how to capitalize on that. Here’s the deal. In a minute, I’m going to explain to you what’s in each course. I’m just going to tell you what they are and how to choose which one is right for you. When you register for that course, I am going to share with you a special coaching call that I’m doing this week with my core coaching members on how to capitalize on this and all the other great opportunities that there are to literally make a fortune selling real estate in the coming months and years where the new opportunities are and it’s not where you think.

I’m going to share with them about eight different things, in addition to this, the luxury market of where is there a fortune to be made. Here’s the beauty guys. Here’s the beauty of this. You’ll get into the luxury market. Right there in luxury market. One, there’s no competition because almost no agents are going to go there and agents that tend to work the luxury market tend to be very passive. They tend to have been around a long time. They think they own the market and they got it cornered and they wait for the business to come to them. When you know what to do, when you know the right strategy, how to go out and reach out to those people and help them, they will be forever grateful.

They are motivated to sell, and what they don’t want to do and what they can’t afford to do is be chasing the market down. For a number of reasons, which I’m going to share in this video is a special coaching call recording and some video coaching call that you’re going to get a copy of, you’re going to hear all the details of that. So let’s talk about the three keys to opportunity right now. In other words, for you to capitalize and really tap into the opportunity and the housing market right now and what’s coming, here are the three most important things that real estate agents do not specialize in, many of them, and that you got to be ready for.

If you can’t handle these three things, it’s going to be a long, slow road. So number one and number one, do not underestimate the importance of this.

Number one is your self-talk. That is a number one key to capitalize on the opportunity. Whenever there is massive shift, whenever there’s massive chaos, it’s stressful. It’s unknown. We talk about in real estate, what’s the greatest fear real estate agents have? “It fear of rejection.”

No, it’s not. The greatest fear the real estate agents have, and is the same fear that anybody has, and that is fear of the unknown. My friend, you and I and every other real estate agent on the planet, we are entering into new territory. We have never been here before. You haven’t been here before. I’ve been in real estate over 20 years. I’ve seen upswings and downswings. I’ve never seen anything close to this.

In fact, if you’d have to go back and have a realtor that was somebody who’s a real estate broker back in the Great Depression to go and find the uncertainty and the potential depth of this crisis that is coming. Now, my approach is I expect the best, but I prepare for the worst. And right now is the time. If you want to capitalize on this opportunity, you must be prepared for the worst because if anything that happens is better than that worst- case scenario is, you’re in good shape, right? You win.

If you’re prepared for the worst that could happen, then you’re going to win because anything better than that just makes you win bigger. So number one is you got to manage yourself talk, and that means the things that you were thinking and focusing on the thoughts and the story that you’re telling yourself on a daily basis. You know what I’m talking about. Do not BS yourself, then go like, “I’m good, I’m good. I’ve got this.”

If you have any brains at all right now, you’re scared because we’re not going to open the economy back up and that the spigot is going to be turned back on and everything goes back to normal. Because when people get scared, they get very, very conservative very, very quickly. When you have millions, and millions, and millions, and in this case, there’s going to be tens of millions of people laid off, lose their jobs, unemployed.

When it all comes back on, those people don’t get their jobs back in a lot of cases. Now, some of them are going to get their jobs back, but there’s only a lot of them that their employers, the business owners are scared because they’re afraid of going out of business. They all of a sudden get very conservative at hiring, which means more people are still going to not have jobs. People that are going to have jobs are going to be getting lower incomes. Their paychecks are going to be lowered. Why? Because revenue is lowered.

This has just a reverberating effect and right now in America, America is more in debt, not the country. The country is too, and I’m not talking about the federal government debt. I’m talking about personal debt in America. Americans have never been as leveraged with debt as they are right now. When their income drops a little bit, they can’t make all those payments, and so they start defaulting on stuff. We’ve got to downsize. We’ve got jettison payments.

One of the ways you’re going to do that is they’re going to sell houses. All right. The key is if you’re not ready for that and don’t know how to deal with that, your self-talk is going to freak you out and take you out. So in my courses, one of the things we do is we help you with mindset. We help you know what to do because when you have confidence, you’re much more likely to take action, and you are much more likely to get results.

So the first key to taking advantage of the real set opportunity of our lifetime that is coming right now is your self-talk. It’s what you’re saying to yourself, and if you are freaking out and scared right now, then the last thing in the world for you to do is curl up in a ball like the roly-poly realtors and get crushed. That’s what can happen.

The second key to success in this market in the opportunity right now is your skills. There has never been a time in the last 10 years when all of a sudden skill is the name of the game. When the market is good and the real estate economy is just humming along and everything’s going great, it didn’t take a lot of skill. You just got to stumble in front of a buyer or seller and you can help them. But when people are scared, when people are uncertain and they’re talking, and there’s more realtors competing for that business because realtors are scared.

My friend, here’s who wins. The one with the skills. The one who knows what to do. The one who knows what to say. The one who knows how to say it. The one who knows how to show up, how to inspire confidence and how to help a seller know what they need to do so they go like, “You’re my agent.” And that my friends takes skills. If you have not been working on your skills game, then you’ve got to start right now.

In my online courses, one of the things we train you on is tons and tons of skill training. Not just what to do, but how to do it. What to do is the strategy. How to do it is the skill and this and skills are going to separate the winners from the losers in the real estate industry in the next two or three years. Just it’s going to happen. Right now more than ever before, you’ve got to be working on your skills.

Number three, if you want to take advantage of this is your seller strategy. What is your strategy for winning sellers? For finding motivated sellers and inspiring them to hire you and then selling all of your listings. This seller strategy where the future over the next two years, what’s all this is coming. When you look at what’s happening in the luxury market right now, guys, the opportunity is not with buyers because buyers are going to be slower than ever before. They’re going to be more uncertain than ever before. They’re more tentative and there’s more things that can happen in the closing process.

But when you have the seller, the right buyer is going to come along. It may be out of 10 buyers, but the right buyer is going to come along if your sellers price are right and you’re doing the right things to help them position themselves in the market correctly and all of this is stuff that we train in our online courses is how to help you have a seller strategy that will help you win.

Now, let me tell you about the courses. Number one is Agent Power Launch. Now, Agent Power Launchis for brand new agents and it is primarily if you’re brand new and just like “I need to know how to get started”. So that’s Agent Power Launch. It is brand new agents. Here’s what to do for your first 100 days. In detail, it covers all aspects of your real estate business from business planning to working with sellers, to working with buyers to listing presentations, prospecting, objection handling, everything. It is a comprehensive thing and it is in depth intense but it’s primarily an overall look at here’s your first 100 days.

Now, the next one is Double Your Listing Power Online. I think as you scroll down on this page, it’s the first one that comes up, Double Your Listing Power Online. Double Your Listing Power Online is a six-week mastery course. Now, in that, you’ve got over 60 modules, video modules that go deep in how to find motivated sellers and how to win with motivated sellers, how to get the listing and how to sell every single one of them.

Now for my money, if you’re new or don’t have any of my courses yet, that’s probably one I would get first. The very simple reason is because of these things right here. It’s going to help you with your mindset, your self-talk, confidence, knowing what to do and how to do it. Your skills and your seller strategy. It’s going to give it all to you in Double Your Listing Power Online. Plus with it you’re going to get a bonus ticket to my next live three-day event that is scheduled for September. Hopefully by then we’re all back where we can do it. Otherwise, we’re going to have a virtual event depending on what happens with the coronavirus and how quickly we get opened back up as an economy.

But with that you get all the strategies, the systems, everything and you get support from me because you can actually go in and online. You can ask questions and I am in there every week. My master coaches are in there every week and my master coaches are top producing agents who right now are killing it in the real estate industry that are in there to answer questions and help you succeed every single week.

So that’s Double Your Listing Power Online. The next one is FX Extreme Online and that is another six-week mastery course and it is on F for “for sale by owners” and X for expired listings. For sale by owners and expired listings, my friends are about to come back in droves, especially expired listings. That’s going to be because it’s going to be harder to sell a house and because there’s going to be more people needing to sell a house and that is where there is going to be huge opportunity.

That is not here today because inventory has been so low. There’s just not waves of expired listings, although they’re already starting to go up, but they’re not here. The masses of them, what you’re going to see is not here yet. So I would get Double Your Listing Power first. Knowing what I know, that’s where I would start.

FX Extreme, if you want to master For Sale By Owners and Expireds, it is the best training, most comprehensive training in the industry on how to master For Sale By Owners and Expireds. That’s FX Extreme Online. It’s another six-week mastery course, or 60 modules, insanely powerful. The final one is the Real Estate Vortex Online training. Again, another six week mastery course. It’s my favorite of the courses, frankly, because it is how to leverage relationships and how to take it all together and take relationships and leverage those to build a seven-figure income.

Now, for the long game, it’s the one that will make you the most money. But the short game, there’s less training in that online course on how to get listings. So it helps you big time with this. If you have a large personal circle, you have a ton of people that you know, then it may be the right thing for you. But I would only do it if you’ve been in real estate for a period of time, you know how to do listing appointments, you know how to get listings, but you need to figure out a strategy to get in front of the motivated sellers.

The Real Estate Vortex Online is probably going to give you the edge on how to do that. Now, of course, depending on where you are, you may want to get more than one course because I want to help you. I’m so committed to helping real estate agents succeed because when 2008 hit, just about a brokerage and I had all these agents and all of a sudden we’re like scrambling like what do we do? And we didn’t know what to do. We’d never seen anything like that. I’d never been prepared for something like that for the housing downturn that we experienced.

Now, I’ve been through that and so I know exactly how to figure out what do we need to be doing right now? Where are the opportunities and how do you capitalize and take advantage of the opportunities? That’s what this is about. It is to say right now, if ever there is a time and you’re committed to succeeding in real estate, right now is the time to invest in your skillset, your strategies, your systems, your mindset, and your strategy to win where the opportunities are and they are going to be huge.

So scroll down below, pick the online course that’s right for you. Get it. There’s no risk. It’s 100% satisfaction guaranteed. Get the course, get into it. I’m going to be giving you access then to the special bonus coaching call that I did where that was going to break down exactly who are right now in 2020 the big opportunities are for you to kill it in real estate, and literally, while most real estate agents are panicking and countless ones of them are going to be getting out of the industry, 2020 can be the best real estate year you have ever had or even imagined so far with many years of more success to come. So go down below. Find the one that’s right for you. Register and I will see you inside the training course.