How to Prepare for Aftermath of the Coronavirus

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Nobody knows how this corona crisis ends. But what you can do is expect for the best, prepare for the worst. Because if you’re prepared for whatever happens (no matter how bad things get), you’ll win.

Here are 4 ways to prepare for what’s coming:

  1. Get lean in your business and in your life. Cut expenses (the things you can do without), not investments (the things that give you value).
  2. Get positive, stay positive. It’s not about denying reality. It’s about approaching the problem with a winning attitude. Studies show that positivity makes you 30% more effective in making decisions. This increases your confidence and your probability of success.
  3. Give more. Focus on helping people. Listen to them and care. Making more money requires adding more value to people, now more than ever.
  4. Get support. You need support now, more than ever before. Get into coaching and join a community of other agents who are committed to their success.

You’ll find that in the right coaching program, like our YesMasters Mastery Coaching. If you want to be part of a community of winners, join Mastery Coaching here:

Always be prepared…so even when the worst happens, you’ll win!

Full transcript

But how do you prepare for what happens next? How do you prepare for the aftermath of the Corona crisis, of the pandemic?

Hey there, it’s Kevin Ward. And this video is specifically about how to prepare for the aftermath of the Coronavirus. How to prepare for what comes next. Is this taking us into a recession? Is this taking us into a deep dive? Where is this taking us? And the reality is, nobody knows for sure. But how do you prepare for what happens next? How do you prepare for the aftermath of the Corona crisis, of the pandemic? And so in this video, I’m going to give you four steps to prepare for what is coming. And it’s going to start with this basic principle, and here’s the principle.

Expect the best, prepare for the worst. Just a great principle to live by. Expect the best, prepare for the worst. Now, that means I’ve got to look at what is the worst thing that could happen in the real estate industry, in the housing market, on the other side of this, and that my friend is what you have to prepare for. That’s not what you have to expect. This is not gloom and doom, this is not doomsday thinking, but this is, if I’m prepared for that, let’s just say what’s the worst thing that could happen, we go into a depression. I can’t even imagine that. I mean, that hasn’t happened in our lifetime. Even my dad was born after the depression. So it’s like, I can’t even imagine that kind of a world. But if you’re prepared for it, then whatever happens, whether it’s that or anything better, you’re going to win. So the key is you prepare for the worst while expecting the best. So here are four keys to actions you can take right now to prepare for the worst, prepare for the aftermath.

Number one, get lean. Get lean in your business, get lean in your life, personal expenses, all that. And here’s the key. There’s a rule how you approach getting lean. Whenever you want to get lean, think of it financially, you want to get lean with your finances to protect your money and protect your cashflow, just like if you were wanting to lose weight and get lean with your body, how do you do it? You cut expenses, you don’t cut investments. Cut expenses, not investments, which means if it is an expenditure of money that gives me a return, it gives me a service or a product or something that I need to help me make money, or to help make me more productive, to help give me the time to do the things I need to do, then those are legitimate expenses because I consider those to be investments, not expenses.

So just like if I want to get my body lean, if you want to get your body lean and do weight loss through exercise or whatever, here’s one of the principles. You burn fat, you want to cut fat. You don’t want to cut muscle mass. So you want to do a program with your body where you’re losing the fat, the stuff that you don’t want. You’re not losing the meat, the muscle mass, because that’s what you need. You need to keep muscle mass to keep your metabolism up.

Same thing with getting lean in your business, getting lean in your finances is, I don’t want to cut things that are going to take me backwards. I want to cut things that if I get rid of this expense, I can adapt, I can adjust, and I’m not going to lose anything. So cut your expenses but not your investments. All right? The things that actually give you value. So get yourself lean, which means when the economies are good, when things are going well, we tend to sign up for a lot of stuff.

I’ll give you one example. It’s a small example but it’s really interesting. I was going through, a few weeks ago, this was before all this really hit us, and I was managing one of my mobile apps. I don’t remember what it was, but I went into my iPhone, the app store, and I was managing my apps, and I didn’t realize it said, “If you want to turn off the subscription or cancel it, here’s where you do them.” And I went to do it and I’m like, “It shows me all these subscriptions that I have on my mobile apps, on my iPhone, that are paid apps.” I had four apps on my phone that were charging me money that I did not even know were there. Okay. My fault, my bad. I wasn’t paying attention to my money enough, but it was there and I’m like, “Well, so …” And of the four, three of them I didn’t need. Like boom, cut, turn that one off, turn that one off. So I saved like 10 or 15 bucks a month right there. Right? And it was stuff I didn’t … I wasn’t using it, I didn’t even know I was spending it.

So, get lean, get into your finances, pay attention to every dollar, where it’s going. You want to protect your cash, you want to protect your cash flow, and yet you still want to be spending the money where you need to that will keep your business moving forward. If you’re doing marketing, you’re investing in marketing and it’s making you money, and it’s getting you leads, getting you business, don’t quit doing that. You want to keep making the money, right?

Okay. Number two. Number one, get lean. Number two, get positive. Get positive, stay positive. 100% positive. I don’t care how bad it gets, you have to stay 100% positive. And in another video I talk about, that I’d done recently, I talk about Winston Churchill when he first became the Prime Minister of Great Britain. It was right in the middle of World War II. Nazi Germany was bombing the daylights out of London. The city was about to fall. The UK, the generals were saying, “We’ve got to talk about terms of surrender.” And on his very first address to the parliament, to the British parliament, he came in, he said, “All I got is blood, sweat, and tears, and toil,” but he says this, he said, “Victory at all costs. No matter how long it takes, how hard the road, victory period. We will not lose. We will not surrender. We will win.”

And through all of that, Prime Minister Churchill had this intense and almost insane positivity about him that it was not like denying the reality of how bad it was, but it was 100% positive that the British were going to win. We will not surrender. We will not give up. We will win. Victory no matter what. And you’ve got to kind of have that kind of thinking.

And here’s the thing about a positive attitude. When you approach it and go like, “I’m going to win on this. This is going to work. It’s going to be good.” Whatever it is, it’s going to be good. When you remain positive, here’s one of the interesting things they have found out in neurosciences in the last few years, and that is that when a person has a positive attitude, when they go from like a negative attitude to a positive attitude, they literally are over 30% more effective in their decision making. Meaning, when you have a positive attitude, you’re actually smarter than when you have a negative attitude. So if you get depressed or you get down in the dumps and all of a sudden you start focusing on the negative, and you start getting pessimistic, or scared, or cynical, you literally become 30% dumber.

No offense, but right now, if you’re not being positive, 100% positive, your decision making has been dampened. Your ability to make decisions has been hurt. Stay confident, stay positive, because confidence … When you’re positive, it makes you more confident. When you’re confident, it increases your probability of success, because when you show up confident, other people have confidence in you. So number two, get positive, stay positive. So get lean, stay lean. Number two, get positive, stay positive 100% of the time.

Number three, give more. Give more, which means focus on adding more value than ever before. You got to just focus on caring about people more, helping more people. When you’re prospecting, when you’re talking to people, which you should continue to do, is I’ve got to really pay attention to listening and caring about people. This is not a sales business. This is how do I help people, and care about people. Today, making more money requires adding more value to more people than ever before. When times get tough, the ones that win are the ones that add more value. So you go the extra mile, you give without expecting anything in return, you focus on those principles of success that says when you help other people get what they want, you’re going to get what you want. Focus on adding value more, of giving more, and demanding less. Nope, this is not a time for high pressure sales. This is not a time for any BS stuff. This is a time for straight up, how can I help people? Who needs my help and how can I help them?

And then number four is, to prepare for this, is get support. Do not think the best way to go through the storm is on your own, and here’s the reason I say that. In 2008, one of the things that happened for, and I was not a real estate … I was doing some coaching, but I didn’t have a coaching company per se, but one of the things that I observed, this also happened back in 2000 when 9/11 happened and other times, is whenever the market gets tough, when times get stormy, real estate agents, one of the first things they do is they quit coaching. Right now, you need more support than ever before. If there’s ever a time where you need help, if you’re climbing a mountain, or you’re on a voyage, and you hit a storm, and you’ve got to like, we got to jettison some stuff, we got to get rid of stuff, don’t get rid of your Sherpa if you’re climbing Mount Everest when the storm hits. If ever there’s a time you need a coach and you need community, it is in the storm.

So how do you prepare for the aftermath of the storm? Is get in coaching and get in community with winners. And where you find that is in the right coaching programs. So our mastery coaching puts you in a community where you have, one, the best coaching, and you have a community of other agents who are committed to their success, who are positive, who are making stuff happen. So you’re getting to see and learn from their wins, their challenges, how they’re overcoming them, and how they’re winning, and how they’re succeeding. Get support, get help.

So number one, get lean. Number two, get positive. Number three, give more. And number four, get support. This is the best way to help you prepare for whatever it is that’s coming next, you’re going to be ready for it. Going back to the old boy scout motto, I think it was, this was the boy scout salute, was that the way we did it? I was just kind of an amateur boy scout, but I think it was this, always be prepared.

So if this video has been helpful for you, would you give it a thumbs up. Make sure you post any comments, questions you have down in the comments below. Subscribe to the channel if it’s your first time here. Play to win, expect the best, prepare for the worst, and always expect yes.


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